Client: Nordax Sport Gear
Date: February 2000
Objective: Create a solid corporate image along with a recognizable ad campaign.

Nordax Sport Gear
RADIP zone
Morabolis Technology Center
Mac Dealers
Mc KIGAN Irish Cream Ale
GAP
FreeWear
Yale Dale Window Dressing
Cafe Jovannis
Night Club
Capital Pacific
Anti-Smoking Campaign

The original company name was Thrasher Sports, but the CMDGI team felt that a new approach had to be taken in order to attract the new 13 to 25 market group. We did this by combining Adidas and Nike styles, the Nordax logo is a solid brand design which has the potential to develop a strong following within the next 5 years.

Once we developed the new creative direction, we developed the magazine ad style that would eventually be known as the Nordax style of magazine ads.

Our next project for Nordax is Billboard design.