"Brand" is a key business strategy no longer reserved for large companies. Its function serves to communicate using various mediums the distinctive nature, features and attributes your product or service offers and positing them clearly in the minds of potential consumers to consider you first.

Our marketplace is crowded with brands and the most recognizable name in any given categories is referred to as the Brand Name. In some cases there are so many products to choose from that a brand becomes recognizable based on price alone.

CMDGI will define, differentiate and position a brand or family of brands. In some cases a complete repackaging of the product is performed. This may include a new logo design or using unique colors in the packaging and more informative product description. Our team will identify and develop new revenue opportunities by creating new products and product extensions by entering new markets and business ventures. When new features are discovered, they are tested several times over in different markets to gage the reaction before it is officially launched.

At CMDGI, we believe that this preoccupation with branding for the brand's benefit instead of focusing on the differentiated functional and emotional consumer benefits creates very unique opportunities.

Express and impress with a winning logo design

Your company's image is just as important as your personal image. Therefore, the logo you choose should accurately reflect the nature and tone of your business. Our logo and graphic designers work with you to ensure that your new image is a successful one. We creating your new identity our designers keep these important elements in mind:

•Image. We make sure that any graphic or image use works for you. Whether your business is artistic or traditional, your logo art should tie into your company's product or service. If it doesn't, it's not the right choice. The design should clearly identify your business, not confuse your customers. Can't find the right graphic? You don't have to use one. Doctors and lawyers often don't. Instead, they adhere to the reserved nature of their business and use only their name or the name of their firm as their logo. CMDGI will give you different options along with explanations on how those designs can work for your company.

•Reproducibility. Opt for simple designs and clean lines. This goes for images as well as fonts. Because your documents are certain to be photocopied and faxed, your logo and text should retain clarity as a second-generation image. In order to ensure that your design reproduces well, print out a sample and photocopy it, then, fax the photocopy to yourself. Is everything legible ? CMDGI will make sure that your logo design always looks good from first generation to fifth generation.

•Printability. Choose colors that suit your business. Navy ink on white paper epitomizes corporate America. Green ink on beige celebrates the outdoors. But keep your budget and your output device in mind. Two-color designs are eye-catching, especially when the colors sharply contrast, like blue and yellow or red and black. But if two colors are beyond your budget, or you're going to output to a black-and-white desktop printer, you'll be using color in vain. CMDGI will walk you through the advantages and disadvantages of using colors for printing. Our Printing Division will custom quote you for all your printing needs, from stationery to postcards to corporate brochures.

Designing your logo will take time. CMDGI will experiment with designs, fonts, layouts and colors. Eventually, your logo will come together. When it speaks for itself, CMDGI will have created a winner. -----See Our Identity Portfolio