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:: Start Right. Put Your Customers First

The most successful businesses are the ones that know customers are the
number-one priority. Start your business off on the right foot by putting
your customers first, and use a variety of communications tools to let
them know they're No.1 with you. Here's how:

Letters. Introduce yourself. Send target customers a friendly letter on
your company letterhead. Tell them exactly how you can help them.

Business cards. Always include your business card in your mailings.
Customers will be able to reach you as soon as the need arises.

Postcards. Let your customers know you're interested in who they are,
what they like, what they expect. Postcards are the perfect size for short
questionnaires or surveys.

Brochures. Highlight your key products or services. But don't just list information.
Let your customers know how they'll benefit.

Newsletters. Build a personalized relationship with your customers. Share information
that's valuable to them. Make them feel special. Speak to their needs.

Direct mail/email. People need your product or service. Let them know you're
out there to make their lives easier.

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