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Boost Your Business with Direct Mail
Everyone has a mailbox, so why not use direct mail? American consumers spend $244 billion annually in response to advertising they receive by mail. Direct mail works.
The United States Postal Service knows direct mail is the best way to reach today's busy consumers. The proof is in the numbers:
Every $1 spent on direct mail advertising brings in $10 in sales. That's a lot of bang for your buck.
Between now and 2002, sales driven by direct mail are projected to increase by $8.3 billion each year. Get your piece of the pie.
More than 50% of direct mail recipients read it immediately. This is your chance to reach your audience, one to one.
The amount American businesses spend on direct mail advertising is expected to reach $46.9 billion by 2001. Your competition knows the power—and the profitability—of direct mail. If you don't reach your customers, they will.
Five Tried-and-True Direct Mail Tips
You can increase your direct mail response rate easily without straying from your budget. Thousands of direct mail campaigns have benefited from these five simple techniques:
Use a two-page letter. Two pages are long enough to give readers all the information they need, but short enough to keep their attention until the end.
Lead with a question. A question engages readers. Right? Just make sure the answer to the question is "Yes." A "No" will turn readers away.
Select Courier as your text font. Sure, there are fancier typefaces out there, but Courier simulates the personal look and feel of a manually typed note.
Include a PS. Oddly enough, this is one of the first lines people read.
Leave your company name off the envelope. Ever receive a mystery letter? You opened it to find out who sent it, didn't you?